I was driving through a neighborhood I drive through a few times a month and was thinking what I normally think as I’m driving through homes:
- what would it be like to live here?
- how long would it take to visit family from here?
- where would I grocery shop?
- what would Nate’s commute be?
Then I had an aha moment that changed the whole experience “Why isn’t my thought ever ‘I enjoy driving through this neighborhood’?”
Well, that would just change everything.
In the video below I discuss this and how it would affect our businesses too.