Gmail’s Changes: Annoying or Helpful?

Girl emailWhenever I’m talking to someone about what is or isn’t working in their day/business, usually the topic of email will come up. And most of the time it’s mentioned with an exasperated sigh.

I get it, we all get a lot of email and some businesses have more of it than others do. But regardless of where you fall on the spectrum, email can be overwhelming.

So, when I heard Google was rolling out some changes to their email (gmail and apps users), I was intrigued. (Gmail added 3-5 tabs to the main inbox that they will sort your emails into. Primary, Social and Promotions are the three tabs everyone seems to be getting. I also see options for Updates and Forums tabs.)

What I wasn’t prepared for was the rash of emails my inbox received from people/businesses I get newsletters from letting me know that Gmail is now deciding which emails actually show up in people’s inboxes.

Now, I admit it, I subscribe to ALOT of newsletters, but I was still surprised when over the course of 24 hours I received 7 emails on the subject from various people/businesses I’m subscribed to. Since then, about two days, it has slowed down – only 3 more.

Most of them had the tone of “what is Gmail doing!?” and “this will negatively affect your business!” However, a couple had a more laid-back tone of, “hey, Gmail is rolling out some changes, just wanted you to know.” And all had instructions for how to (1) put their emails in the “Primary” tab or (2) remove the tabs all together.

In reading around the internet the general opinion seems to be “GAH! Changes! BOOO…” and “why don’t people just set up their own filters for this stuff?”

And, frankly, when I received the changes, I DID NOT like it. But, I didn’t like it because I’ve set up filters, and a separate email address, to basically serve the same function. Having Gmail filter on top of my filters was annoying.

That said, ALOT of the entrepreneur’s I work with and talk to don’t want to figure out how to set up a filter. And now they can easily ‘teach’ Gmail which emails belong where with a couple of simple clicks.

And for those of us who don’t want the changes, we can very easily turn the categories off.

Sounds like a win to me!

Have you been affected by Gmail’s changes?
Either way, what are your thoughts on this?
Share your opinions in the comments below!

PS. There’s a great article over on that outlines the changes, how to move emails between tabs and disable the changes all together. Check it out here!

Image courtesy of arztsamui /